Finally, a break from the monotany of traditional Chirstmas store windows showcasing cute reindeer, plump Santas, and of course, pants on.  This display speaks right to the heart (if your heart was located in the same region as your boxer briefs, which for some men I’ve been told it is). 

The pantsed mannequins alone may have gotten an honorable mention, but it’s the addition of the apropos text next to them that makes this a true marketing coup d’état.